Wagner puts it well:

“In today’s world, public relations and marketing should be designed to facilitate dialog and stimulate interest that will lead someone to learn — on his or her own — more about your product or service.
Just Dating

Author: Jill Dellamalva

“What time do you want to go to my family’s house on Christmas Eve?” you ask your boyfriend of two months. You’re looking forward to introducing him to your relatives because you’ve been bragging to them that your relationship has been perfect so far.
A few of you may have received an invite to join last.fm from me a few days ago. After reading that last.fm was to be purchased by CBS I decided to get off my duff and check out the fine site. The premise is simple; install the last.fm client and start listening to music. The site will track the music you listen to and over time formulate a “profile” of sorts. Based on your listen habits it can recommend other songs, bands or even user’s who have similar tastes in music. That may sound great but the real “killer feature” of last.fm is that you can sample thousands of tracks as well as tune into other user’s “stations” and hear what they are listening too.
To our legislators: in the name of all that is good, kind, and holy, we don’t need a new law! We simply need you to enforce the laws you have already made!

Don’t tell me the illegals can’t be rounded up. Put a bounty on them and our jails will be over flowing by the weekend!

Don’t pluck at my heartstrings by telling me we can’t “tear families apart”! Yes we can! They should have thought of that before crashing the border!

Don’t tell me we can’t send them back into their country because their government is corrupt. Why not? Send them back and let them clean up their own government… as we intend to do at the next election!
A friend of mine who seems to find all of these cool sites months before everyone else was already a member so I started poking around with the social networking aspect of the site. True the term has been thrown around a bit too much lately but for once the concept seems to fit well with the nature of this site. For starters radio sucks and it’s harder than ever to find new music that’s somewhere between mega-corporate rehash and something someone recorded in their basement. The concept of a

http://www.golfnuggets.com/associations/golf-association-germany.html
http://www.golfnuggets.com/associations/golf-association-france.html
http://www.golfnuggets.com/associations/golf-association-england.htmlmusic directory or discovery site isn’t new, in fact MP3.Com was doing this nearly ten years ago. The new and cool feature of last.fm is that you can actually find “friends” who like the same music as you and best of all it’s done automatically.
That is, until you hear his response to your question.

“Oh,” he says, turning a little red. “I didn’t think we’d be spending the holidays together with each other’s families. You know, we’re just dating.”
“That’s a pathway that doesn’t always lend itself to neat and tidy ROI measurement. But don’t let that fear stop you from taking the road less traveled.”

Posted in Strategy, Tactics, Branding | 2 Comments »
RSS vs. E-mail: Another Look
March 3rd, 2007

Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual’s preference for receiving opt-in information.